Part of what we discovered during this part of the process was J’s remarkable ability to create experiences of liberation, particularly through music. This unique mission became the foundation for everything we created.

We reconceptualized J’s already existing non profit, Dept. of Sound. It was during this part of the process that we developed the mission statement and then reimagined all concepts pertaining to educational programs, social media content, operations and donor relationships to ensure they created a cohesive experience of liberation.

In this critical phase, we ensured that every step in the development of the above concepts remained true to its founding mission. Key build outs include:

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• The launch of a mentorship program and a podcast series, furthering the 
• educational reach.
• Launch of the Sound Mind Initiative– a dedicated program designed to support young adults navigating the current mental health crisis, using the power of music.
• Strategic collaborations with industry giants like Spotify and Apple, reflecting the core mission in every campaign.
• Comprehensive digital content curation, aligning all online resources with the mission.
• A renewed approach to donor engagement, fostering deeper more genuine relationships.

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